Issue 04 / Brooklyn / AI Search Quarterly

When Brooklyn asks ChatGPT, your competitors answer.

Customers now ask AI who to call. Signal makes sure that answer is you.

See if AI is recommending your competitors →

Free audit. 20 minutes. No deck, no pitch — just what AI says about your business, today.

chat.openai.com / gpt-4o

04 : 18 PM

U

|

Querying engines

ChatGPT

0%

Perplexity

0%

Google AI

0%

Claude

0%

AI

Cited #1 of 4

Founded

MMXXV

Based

Brooklyn

Operators

01solo

Recommended For

Local service businesses

Live · AI is being asked, right now, in Brooklyn "|" Crown Heights · 04:18 PM

§ 01 · The Problem

this. exactly this.

§ 01

The
Problem.

A patient in Park Slope opens ChatGPT and types "best optometrist near me in Brooklyn." Three names appear. Yours isn't one of them. She calls the first one.

0%

of "near me" searches now happen through an AI, not a search engine

$0.0B

in local US revenue routed by generative answers in 2025 alone

0 of 10

independent operators show up in any of the top four AI engines

^¹By the time you read this, that conversation has happened roughly forty times today inside ten blocks of your storefront. Multiply it by every "near me" question your customers ask: best dentist, best gym, best private BJJ instructor, best frame shop. The new local search isn't a map — it's a sentence, and someone is being named in it.

^²The names AI offers aren't random. They go to businesses with structured data, consistent citations, real reviews, and content written for retrieval. Most local sites have none of these. Signal exists for the businesses who would have shown up — if only the machine could read them.

§ 02 · Selected Work

§ 02

Selected
Work.

Case № 01 · Optometry ★ AI-Cited

Nostrand
Optical.

Crown Heights, Brooklyn

Fig. 01 — Drag to compare · before ↔ after

Before · Apr 2025

"Best optometrist near Nostrand Ave?"

1SVS Visionnational chain

2Warby ParkerDUMBO storefront

3Cohen's Fashion Opticalnational chain

—Nostrand Opticalnot cited

After · 60 days

"Best optometrist near Nostrand Ave?"

1Nostrand Opticalcited verbatim

2SVS Visionnational chain

3Warby ParkerDUMBO storefront

↤↦

A 30-year independent practice that was quietly disappearing from new-customer searches. We redesigned it in Next.js, layered Schema.org for medical-business + product, and shaped pediatric and frame-brand pages as content AI could quote verbatim.

014 rich results indexed on launch day — LocalBusiness, FAQ, BreadcrumbList, Product.
02Ranked #1 in 14 of 18 tracked AI prompts within 60 days of launch.
03222 Google reviews from 41 — review funnel + reputation signal pipeline.

Live · nostrandoptical.com Read the case →

Case № 02 · Martial Arts ★ AI-Cited

Brooklyn BJJ
Lessons.

Park Slope, Brooklyn

Fig. 02 — Drag to compare · before ↔ after

Before · Aug 2025

"First BJJ class Brooklyn"

1Renzo Gracie Brooklynlarge gym

2Marcelo Garcia Academylarge gym

3Unity Jiu-Jitsularge gym

—Brooklyn BJJ Lessonsnot cited

After · 30 days

"First BJJ class Brooklyn"

1Brooklyn BJJ Lessonsprivate · beginner-first

2Renzo Gracie Brooklynlarge gym

3Marcelo Garcia Academylarge gym

↤↦

A one-instructor, private-lessons program competing with full gyms. We positioned the site around first-timer language — the actual phrasing AI hears from anxious beginners — and shipped a content engine that publishes weekly to stay cited.

0110+ SEO posts live and indexed at launch, each targeting a "near me" beginner intent.
02GBP verified with NAP-consistent citations across 27 directories from day one.
03Cited #1 in 4 / 4 engines for "first BJJ class Brooklyn" within the first month.

Live · brooklynbjjlessons.com Read the case →

§ 03 · Pricing

most pick Standard.

§ 03

Three tiers,
one operator.

Each tier is a build + a retainer. The build is the AI-legible site. The retainer is the weekly publishing engine that keeps you cited as the answer.

Tier № 01Basic

Basic.

For neighborhood operators ready to stop being invisible. The fundamentals, done correctly.

Build $799one-time

Retainer $299/ month

Cadence 15 posts / mo

5-page Next.js site with full Schema.org coverage
Google Business Profile claim & weekly post engine
Local citation cleanup (NAP across 25 directories)
Monthly AI visibility report (4 engines tracked)

Choose Basic →

★ RecommendedMost chosen, 2026

Tier № 02Standard

Standard.

The cadence at which AI engines actually start citing you. Most clients land here, on purpose.

Build $1,499one-time

Retainer $449/ month

Cadence 30 posts / mo

8-page Next.js site, full GEO + Schema.org markup
Twice-weekly long-form posts written for AI retrieval
Competitor prompt monitoring across ChatGPT & Perplexity
Quarterly review-funnel audit + reputation playbook
Direct line to the founder (Slack or SMS)

Choose Standard →

Tier № 03Premium

Premium.

For operators expanding to a second location, a second service line, or a second neighborhood.

Build $2,499one-time

Retainer $699/ month

Cadence 45 posts / mo

12+ page site, multi-location Schema, hreflang if needed
Daily publishing engine (45 posts/mo across services)
Custom AI search dashboard with weekly rank-for-prompt tracking
Quarterly strategy session + on-site visit (Brooklyn area)
Priority response (under 4h, business days)

Choose Premium →

Already have a website?

Add-On · No Full Redesign RequiredRebuild

Rebuild.

Your existing site, made AI-legible. We add the GEO layer directly onto what you already have — structured data, optimized pages, and citation cleanup — without touching your visual design.

Price $499one-time

Timeline ~1 week

Full Schema.org / JSON-LD injection (LocalBusiness, FAQ, Service)
3–5 new GEO-optimized pages added to your existing site
NAP citation cleanup across 25 directories
Pairs with any monthly retainer (Basic, Standard, or Premium)

Want a visual redesign too? That's the Standard build.

Start with a Rebuild →

§ 04 · How it Works

§ 04

How it
works.

Three moves, in order. Same as it ever was, only the index has changed.

01.

Redesign the site.

A fast, structured Next.js build. Static where it can be, server-rendered where it should be. Every page exists at a clean, retrievable URL with one job, written in the language a customer actually uses.

Deliverable~3 weeks

02.

Add the markup.

Schema.org / JSON-LD for LocalBusiness, FAQ, Product, Service, BreadcrumbList. Geo coordinates, hours, payment, and entity links the AI can verify. The page now says what it is, not just what it looks like.

Deliverable~1 week

03.

Publish content AI cites.

Weekly long-form posts written for retrieval — neighborhood guides, comparison pages, "near me" answers, FAQ depth. Each post is monitored across ChatGPT, Perplexity, Google AI, Claude. Cited posts get reinforced, dead ones get rewritten.

CadenceOngoing · weekly

Book a 20-minute
AI audit.
No pitch.
No pressure.

I'll run your business through ChatGPT, Perplexity, Google AI, and Claude live on the call and show you, sentence by sentence, what AI says about your category, your competitors, and you. If there's nothing to fix, I'll tell you. If there is, I'll tell you what.

FormatGoogle Meet · 20 min

CostFree

OutcomeA written audit, sent within 48h

This week3 slots open

See if AI is recommending your competitors →