Is AI naming
you — or them?
When someone in Brooklyn asks ChatGPT for a business like yours, an answer comes back with one or two names in it. The free 20-minute audit shows you — live — whether one of those names is yours.
The Terms
- Cost
- Free
- Time
- 20 minutes, on a call
- Outcome
- A written audit, sent within 48h
- Engines checked
- ChatGPT · Perplexity · Google AI Overviews
- Pitch
- None. Pricing only if you ask.
- Who runs it
- The founder. There is no one else.
What actually happens
We run your customers' prompts, live
"Best optometrist in Crown Heights." "BJJ private lessons Brooklyn." Whatever your customers would type, we type — into ChatGPT, Perplexity, and Google AI Overviews — while you watch. Whoever gets named, gets named in front of you.
We read why
AI engines don't cite at random. They cite what they can retrieve, parse, and trust: structured data, a complete Google Business Profile, consistent citations, pages built to answer the question being asked. We look at yours against what's being cited instead.
You get it in writing
Within 48 hours you get a written audit: what the engines said, why, and the specific changes that would make your business citable. It's yours whether or not we ever speak again.
Why this is free
Because it's the same diagnostic Signal runs at the start of every paid engagement, and because it's the fastest honest way to show what generative engine optimization actually is. If the audit shows your business is already being cited and there's nothing worth fixing, the audit says so — in writing.
Two of the businesses that started with this audit are now public case studies: Nostrand Optical, which launched with four valid Google rich results on day one, and Brooklyn BJJ Lessons, cited first in ChatGPT for its core prompt within 41 days.
Questions, answered
What does the free AI search audit include?
On a 20-minute call, we run the prompts your customers actually type into ChatGPT, Perplexity, and Google AI Overviews — live, while you watch — and see who gets named. Then we look at why: your website's structured data, your Google Business Profile, your citations, and how retrievable your pages are to AI crawlers. You get a written audit within 48 hours.
How much does the audit cost?
Nothing. The audit is free, and it is not a disguised sales deck — it's the same diagnostic Signal runs at the start of every paid engagement. If the audit shows you don't need help, it says so.
Do I need a website to take the audit?
No. If you don't have a website yet, the audit shows what AI engines currently say about your category and neighborhood, which competitors are being cited, and what a citable web presence for your business would need to include.
What happens after the audit?
You keep the written audit either way. If the findings point to work worth doing, Signal offers a scoped proposal — a website build from $2,500 or a monthly retainer from $650/month. There is no obligation and no follow-up sequence.
Is this a sales call?
No. The 20 minutes are spent running your prompts and reading the results. Pricing only comes up if you ask, or if the written audit recommends work — and the audit is yours to keep regardless.