Vol. 01 · No. 24 Brooklyn, NY Brooklyn, New York
Local AI Search Check · Free · Two-minute form
Issue 04 / Brooklyn / AI Search Quarterly

When Brooklyn asks ChatGPT, your competitors answer.

Customers now ask AI who to call. Signal makes sure that answer is you.

See if AI is recommending your competitors →
Free AI check. Two-minute form. No deck, no pitch — just what AI says about your business, today.
CHATGPTSAMPLE
Q

best plumber near me?

A

A few plumbers near you worth calling:

  1. Licensed · 24/7 emergency calls
  2. Boilers & radiators
  3. Your business.
  4. Gas lines · Water heaters
The film · 0:30
Founded
MMXXVI
Based
Brooklyn
Operators
01solo
Recommended For
Local service businesses

The film · 0:30

68% figure: Yext, Jul 2025
§ 01 · The Problem
§ 01

The
Problem.

A patient in Park Slope opens ChatGPT and types “best optometrist near me in Brooklyn.” Three names appear. Yours isn’t one of them. She calls the first one.

68%
have used ChatGPT to research a local product or service

Yext, Jul 2025 · survey of 2,237 online shoppers who use voice or conversational AI · US/UK/FR/DE

43%
use AI search tools like ChatGPT or Gemini daily or more

Yext, Jul 2025

93%
of Google AI Mode searches end without a click — the answer the machine gives is the only answer most customers ever see

Semrush, Google AI Mode: Early Adoption & SEO Impact, 2025

¹By the time you read this, that conversation has happened again somewhere near your storefront. Multiply it by every “near me” question your customers ask: best dentist, best gym, best private BJJ instructor, best frame shop. The new local search isn’t a map — it’s a sentence, and someone is being named in it.

²The names AI offers aren’t random. They go to businesses with structured data, consistent citations, real reviews, and content written for retrieval. Most local sites have none of these. Signal exists for the businesses who would have shown up — if only the machine could read them.

§ 02 · Selected Work
§ 02

Selected
Work.

Case № 01 · Optometry Validated

Nostrand
Optical.

Crown Heights, Brooklyn
Fig. 01 — Google’s Rich Results Test · launch day
4 valid · 0 errors · eligible, not guaranteed
  1. 4 rich-result typesvalid, 0 errors
  2. —Which fournot recorded

An independent practice on Nostrand Avenue, open since 2001. We rebuilt the site in Next.js with LocalBusiness, MedicalBusiness and FAQPage markup, an insurance page that names each plan, and an article archive.

  • 014 rich-result types validated at launch in Google’s Rich Results Test, with zero errors.
  • 02AI-optimized content structure and Schema.org markup written to be cited verbatim by retrieval engines.

“As a first-time parent filling my son’s prescription, I appreciated Igor’s patience and professionalism. The glasses were ready in a timely manner and the entire experience was seamless.”

— Verified Google Review
Live · nostrandoptical.com AI search optimization for optometrists Read the case study
Case № 02 · Martial Arts AI-Cited

Brooklyn BJJ
Lessons.

Brighton Beach, Brooklyn
Fig. 02 — The same prompt · illustrative
Before launch

“First BJJ class Brooklyn”

  1. —A large affiliate academygroup classes
  2. —A Manhattan academygroup classes
  3. —A competition-team gymgroup classes
  4. —Brooklyn BJJ Lessonsnot cited
After · 41 days

“First BJJ class Brooklyn”

  1. —Brooklyn BJJ Lessonsprivate · beginner-first
  2. —A large affiliate academygroup classes
  3. —A Manhattan academygroup classes

The founder’s own practice: a one-instructor, private-lessons program competing with full gyms. We positioned the site around first-timer language — the actual phrasing AI hears from anxious beginners — and shipped a content engine that publishes weekly to stay cited.

  • 01One-page booking site with Person and LocalBusiness schema.
  • 02Google Business Profile verified.
  • 03First ChatGPT citation at 41 days — described in the case study.

“Joshua is an excellent instructor — very knowledgeable, patient, and able to break down techniques in a way that makes them easy to understand. Every session is extremely valuable.”

— Verified Google Review
Live · brooklynbjjlessons.com Read the case study

The plates.

Every build live Photographed Aug 26, 2026
Nostrand Optical website — dark editorial hero built around a tap-to-call number, for a Crown Heights optometry practice Plate I. Nostrand Optical · Optometry · Crown Heightslive Brooklyn BJJ Lessons website — bold red and black type-driven one-pager for private jiu-jitsu lessons Plate II. Brooklyn BJJ Lessons · Private traininglive StayRnR website — deep green hero for a short-term rental investment and management company Plate III. StayRnR · Short-term rentalslive Elmira Décor website — airy interior design studio portfolio with full-width photography Plate IV. Elmira Décor · Interior designlive
4
rich-result types validated at launch — Google’s Rich Results Test, Nostrand Optical.
41
days from launch to first ChatGPT citation — Brooklyn BJJ Lessons, the founder’s own practice.
1
written fact rubric behind every figure on this site — with a corrections log for the ones we got wrong.
§ 03 · Pricing
§ 03

One offer,
one operator.

A build + a retainer. The build is the AI-legible site. The retainer is the ongoing site-care and visibility layer: fixes, indexing oversight, reporting, and content or portfolio updates based on what the business needs.

Signal AI · Full ServiceEverything you need

Build + Retainer.

A custom AI-optimized website, then ongoing care: fixes and changes, Search Console and indexing oversight, reporting — and content or portfolio updates, based on what your business actually needs. Built to keep you cited in ChatGPT, Perplexity, and Google AI Overviews. Scope-dependent — from a focused 5-page site to a multi-location buildout.

Build
from $2,500
Retainer
from $650/month
Maintenance only
$150/month
upkeep and small edits, no reporting
Larger builds
up to $5,000
multi-location, 12+ pages

We scope it together during the free audit. What the work involves.

Just want the site looked after? Maintenance only covers security and software updates, uptime monitoring, backups and one-click recovery, and up to an hour of small edits a month. Hosting is billed to you directly by the host. Bigger changes and SEO are quoted separately.

What’s included

  • Custom Next.js site with full Schema.org & GEO markup
  • Google Business Profile setup & weekly post engine
  • Local citation cleanup (consistent NAP across the major directories)
  • Site care: fixes, changes, Search Console & indexing oversight
  • Content publishing or portfolio & press updates — whichever fits
  • Competitor prompt monitoring across ChatGPT & Perplexity
  • Monthly AI visibility report (4 engines tracked)
  • Direct line to the founder (Slack or SMS)
Get your free AI check
§ 04 · How it Works
§ 04

How it
works.

Three moves, in order. Same as it ever was, only the index has changed.

{
  "@context": "https://schema.org",
  "@graph": [{
    "@type": "LocalBusiness",
    "name": "Your business",
    "areaServed": "Your service area"
  }, {
    "@type": "FAQPage",
    "mainEntity": [{
      "@type": "Question",
      "name": "What areas do you serve?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Anywhere near you."
      }
    }]
  }]
}
  1. 01.

    Redesign the site.

    A fast, structured Next.js build. Static where it can be, server-rendered where it should be. Every page exists at a clean, retrievable URL with one job, written in the language a customer actually uses.

    Deliverable~3 weeks
  2. 02.

    Add the markup.

    Schema.org / JSON-LD for LocalBusiness, FAQ, Product, Service, BreadcrumbList. Geo coordinates, hours, payment, and entity links the AI can verify. The page now says what it is, not just what it looks like.

    Deliverable~1 week
  3. 03.

    Publish content AI cites.

    Weekly long-form posts written for retrieval — neighborhood guides, comparison pages, "near me" answers, FAQ depth. Each post is monitored across ChatGPT, Perplexity, Google AI, Claude. Cited posts get reinforced, dead ones get rewritten.

    Neighbourhood by neighbourhood: see AI search optimization in Brooklyn, with what four AI engines said about Brooklyn practices in October 2026.

    CadenceOngoing · weekly

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AI check.
No pitch.
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I'll run your business through ChatGPT, Perplexity, Google AI, and Claude and show you, sentence by sentence, what AI says about your category, your competitors, and you. If there's nothing to fix, I'll tell you. If there is, I'll tell you what.

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