Field notes from inside the AI search shift. What we're seeing in Brooklyn, what we publish for clients, and the experiments we're running in real time.
"Read by ChatGPT before it's read by you."
Brooklyn BJJ Lessons ranked #1 in ChatGPT for 'BJJ private lessons Brooklyn' in 41 days. Here's the exact sequence that made it happen.
Signal tested identical business profiles in Crown Heights and Williamsburg. AI search cites them at different rates. Here's why neighborhood context decides rank.
Page two of Google results is functionally dead in 2026. AI-generated answers now absorb the queries that used to drive clicks to positions 1120.
FAQPage schema gets local business content pulled directly into ChatGPT, Perplexity, and Google AI Overviews. Most Brooklyn sites have zero FAQ markup.
A five-step schema audit process for Brooklyn local businesses to improve AI search visibility, rich results, and citations in ChatGPT and Google AI Overviews.
Local search prompts shifted from location triggers to intent and quality signals in 2026. Signal tracked 300+ queries across Brooklyn clients to map the change.
Near me' searches dropped 61% since 2023. AI search users now ask 'best for X in [neighborhood].' Here's what replaced it and how to rank.
AI search cites neighborhood landing pages that answer specific local queries with named entities, structured facts, and retrieval-grade content. Here's the exact playbook.
AI search answers at neighborhood resolution. Here's how to rebuild your location pages so ChatGPT, Perplexity, and Google cite them first.
Nostrand Optical launched with four valid Google rich results on day one. Here's what structured data, retrieval-grade content, and citation architecture produced.
Perplexity overtook organic Google as the #2 referral source across 12 Brooklyn client sites in Q1 2026. Here's what the traffic data shows.
Signal tested identical local search prompts across ChatGPT, Perplexity, Google AI Overviews, and Gemini. The citation sources, confidence levels, and named businesses differed sharply.
Seven schema types most local businesses skip in 2026, and why each one determines whether ChatGPT, Perplexity, or Google AI Overviews cites you first.
20-minute live audit. I'll run your business through ChatGPT, Perplexity, Google AI, and Claude and show you exactly what AI says — and doesn't say — about you. Free. No pitch.