Vol. 01 · No. 24 Brooklyn, NY Brooklyn, New York
Local AI Search Audit · Free this week
SIGNAL/AI
§ Evidence · The ledger
§ Evidence · Recorded, not forecast

What Signal
can show.

Every claim on this site about a client result should trace to a row on this page: the prompt, the engine, the date, what came back, and a screenshot when one exists. Rows are added when a check is recorded. Nothing here is a projection.

Append-only Dated by the tool, not by hand Named clients only Screenshot or "none on file"

How a row is made

Prompt
The exact words typed into the assistant, or the URL tested
Engine
ChatGPT, Perplexity, Google AI Overviews, Gemini — or Google's Rich Results Test for structured data
Checked
The date the check was run
Cited
Yes, no, or not applicable. Nothing in between.
Result
What came back, in one sentence
Evidence
A screenshot path, or the words "none on file"

What this page is not

  • Not a promise that a prompt will cite a client.
  • Not a study. Two rows are two rows.
  • Not edited after the fact. A wrong row gets a correcting row beneath it.

Why this exists

Signal's pitch is that AI assistants recommend businesses whose pages state facts plainly and consistently. It would be strange to make that pitch with vague claims. So the rule for this site is the same rule Signal applies to client sites: a number needs a source, a result needs a date, and if the record isn't there, the sentence isn't either.

In September 2026 two sentences on this site described a client's structured data as though Google had put the enhancements on screen. What the record supports is that the markup validated. They were corrected, and a rule was added so the claim gate rejects the wording. That is the standard this page is held to.

The ledger

Two rows to start — the two public case studies, entered with what is actually on file for each. The prompt ledger for current work begins from here and grows as checks are recorded.

RecordedClientKindEnginePrompt / URLCheckedCitedResultEvidence
2026-09-08Nostrand OpticalAI citation checkChatGPToptometrist in Crown Heights Brooklyn that takes Medicaid2026-09-08CitedCited second of four, correct address and phone; one of two first-choice picksLedger entry with transcript · transcript
2026-09-08Nostrand OpticalAI citation checkChatGPTeye doctor near Nostrand Avenue Brooklyn open Saturday2026-09-08CitedCited first of five; Saturday 11-5 quoted from the site; a best-bet pickLedger entry with transcript · transcript
2026-09-08Nostrand OpticalAI citation checkChatGPTbest optometrist in Brooklyn2026-09-08Not citedNot among six named; all six rated 4.7-4.9 with 179-564 reviews. Decided by rating and review volume.Ledger entry with transcript · transcript
2026-09-08Brooklyn BJJ LessonsAI citation checkChatGPTBJJ private lessons Brooklyn2026-09-08CitedCited first of five and named as the pick; the site itself is the cited source. Same prompt as the April day-41 check.Ledger entry with transcript · transcript
2026-09-08Nostrand OpticalAI citation checkPerplexityoptometrist in Crown Heights Brooklyn that takes Medicaid2026-09-08CitedNamed first, with the doctor, address, phone, hours and Medicaid plans; nostrandoptical.com was the cited source.Ledger entry with screenshot · screenshot
2026-09-08Nostrand OpticalAI citation checkGoogle AI Overviewsoptometrist in Crown Heights Brooklyn that takes Medicaid2026-09-08CitedListed as one of two 'Crown Heights Options That Take Medicaid'; both cited sources were Nostrand's own blog post and homepage.Ledger entry with screenshot · screenshot
2026-09-08Nostrand OpticalAI citation checkGeminioptometrist in Crown Heights Brooklyn that takes Medicaid2026-09-08Not citedNamed five other providers and no sources; Nostrand was not mentioned.Ledger entry with screenshot · screenshot
2026-09-08Nostrand OpticalAI citation checkGoogle AI Overviewseye doctor near Nostrand Avenue Brooklyn open Saturday2026-09-08No AI Overview shown; the homepage and blog post ranked on page 1 organically, with the Yelp listing at position 2.Ledger entry, no screenshot · none on file
2026-09-08Brooklyn BJJ LessonsAI citation checkGoogle AI OverviewsBJJ private lessons Brooklyn2026-09-08No AI Overview shown; the site was first organic result and first in the local pack.Ledger entry with screenshot · screenshot
2026-04-26Nostrand Opticalstructured-data validationGoogle Rich Results Testhttps://www.nostrandoptical.com/ (homepage) and service pages2026-04 (launch day)4 rich-result types valid, 0 errors (MedicalBusiness, FAQPage, BreadcrumbList, Product)Case study, 26 Apr 2026 · none on file
2026-04-26Brooklyn BJJ LessonsAI citation checkChatGPTBJJ private lessons BrooklynDay 41 after launch (April 2026)CitedCited first, with the Williamsburg location namedCase study, 26 Apr 2026 · none on file

11 row(s). Last recorded 2026-09-08.

How to read a citation row

"Cited" means the assistant named the client in its answer to that prompt on that day. It does not mean the client is cited for every phrasing, from every location, on every day — assistants vary their answers, and a row is one observation. That is why rows carry dates and why the same prompt gets checked again.

"Not cited" rows are published too. A ledger that only records wins is a testimonial page with a table on it.

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